Masters of Marketing: How to Create Effective Landing Pages

Our latest Masters of Marketing webinar talks about when and how to use landing pages. Click below to see the presentation.  If you would like to join us on the last Thursday of every month at 12:00 p.m. CST when we discuss marketing tips, you can register here.

Masters of Marketing: How to create effective landing pages from Darmini Kara

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8 Reasons Why Social Media Isn't Working For You

Social media has been talked about a lot these past few years as the marketing strategy you must be using. If you're not seeing the results you would like, you're not alone.

Here are 8 reasons why social media may not be working for you.

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How to Build a Following for your Email and Social Media

A growing number of consumers prefer electronic communication over phone calls or face-to-face. Do you know what your customers prefer? If you are not communicating with them via the methods they prefer, you customers will at some point leave you for your competition who will email instead of call or tweet instead of email.

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How to Use Facebook Scheduled Posts

The benefit of using third-party social media tools like HootSuite is that you can schedule your posts ahead of time so you're not spending time every day updating Facebook.

Unfortunately, Facebook's algorithm for determining which updates to show in a user's newsfeed favors those updates that are posted manually on Facebook over those using third-party tools. Meaning your update has a better chance for being seen by more people when you use Facebook to post it instead of a tool like HootSuite.

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5 Tips to Turn Your Insurance Website Into a Favorite Online Destination

What makes your website great? If you don’t know, you have some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. You need to give them a reason to visit you over all those other websites. Your website needs to be the place people love to go for insurance information.

But how do you do that? We’ve got five ways you can turn your website into a favorite insurance destination.

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7 Tips for Marketing an Insurance Agency Online on a Limited Budget

There are many reasons to focus on online marketing. For one, consumers are relying more and more on the Internet and use it to get the majority of information about products and services before they buy, including insurance. It’s easier to monitor your online marketing campaigns and determine their success.

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Blogging Consistently

Here's another presentation in  our Masters of Marketing webinar. This presentation discusses tips for blogging consistently, using a content calendar, so that you can develop customer loyalty and satisfy the need for fresh and relevant content on your website. If you would like to join us every fourth Thursday of the month at 12:00 p.m. CST when we discuss marketing tips, you can register here.

Masters of Marketing: Blogging Consistently

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After You Blog

Even though we stress the importance of blogging, it's still important to remember that your work is not over once you click 'Publish'.

This lovely infogrpahic checklist will come in handy to remember a few key tips like Optimizing Your Post, Using Your Social Networks to Spread the Word, or Adding Your Blog Post to a Newsletter.

In reality, the only people who know your blog post exists could be you and any subscribers you might have. So be sure you spend enough time spreading the good news!

source: divvyhq.com

Gaining Followers

Here's another presentation in  our Masters of Marketing webinar. This presentation discusses how to use social media marketing to gain followers for your brand. If you would like to join us every Thursday at 12:00 p.m. CST when we discuss marketing tips, you can register here.

Masters of Marketing: Social Media & Gaining Followers

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Don't Know What to Tweet? 11 Ideas For When You Have Writer's Block

One of my biggest pet peeves about businesses on Twitter is when they make it all about themselves. The beauty of Twitter is how easy it is to have conversations with brands as consumers that we couldn’t have before. Twitter is not a broadcast medium and shouldn’t be treated as such. Otherwise, you will be spinning your wheels instead of gaining traction as you try to build relationships and position yourself as an insurance expert.

A good rule of thumb for brands on Twitter is the 1:10 ratio. Meaning for every one tweet  you share about your agency, you need to have 10 that are about other topics. 

So what do you tweet  about if you aren't supposed to tweet about yourself? Read more