Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Monday, March 4, 2013

Microdata, an Important Update to Your Website, That No One Will Ever See

In previous posts I have mentioned that search engines are becoming smarter. They are no longer looking for backlinks to determine your website’s content relevancy. They are looking at the content itself. They are looking for data.
Your website is littered with data: phone numbers, product offerings, address information, company facts and figures, employee details and much more. More often than not, the data is placed in the web page HTML, formatted to look good for a visitor and forgotten. 


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Monday, February 27, 2012

6 Local Business Directories You Can't Ignore

1. Google Local: This is the big dog of all local business directories. If you aren't listed here, you're throwing away money and missing out on potential customers. Filling out your listing completely and having your customers review your business should result in high rankings. Top local listings appear on the first page of the search results.

2. Yahoo Local: This is another large local business directory. Listings can take up to a month to be approved since they are manually reviewed.

3. Bing Local: This business directory shares the same format at Google and Yahoo local listings. Once you submit your listing, Bing will mail a postcard to your business with a verification code.

4. Hotfrog.com: This directory has over 71 million businesses globally. They claim that businesses will rank higher because their technology helps get your unique keywords picked up by search engines.

5. Yelp.com: Yelp is very popular local directory the ranks well with search engines. So, your actual Yelp listing may show up in the search results. The more positive reviews a business has, the better the higher the business ranking. This isn't dofollow, but it is free and should send at least a few customers your way.

6. Kudzu.com: Kudzu is a highly-rated nationwide directory that allows free listings. It takes a few days to be approved, but the listing allows images and categories important to be ranked in the search engines.


Is your business listed with all of the important local business directories? Our SEO team at Insurance Website Builder can always make recommendations to make your insurance agent website more visible on the internet. Call us today at 1-800-383-3482 for more information.

Thursday, February 9, 2012

Bing overtakes Yahoo! as the #2 Search Engine

New figures just released last month, show that Bing (Microsoft sites) has overtaken Yahoo as the second most popular search engine on the Web, according to comScore. Microsoft sites increased their search share by 0.1% compared to the previous month, and interestingly Yahoo decreased theirs by 0.5%. This is in-keeping with the recent move by Yahoo to merge their Site Explorer with Bing's Webmaster Tools, as Yahoo focuses more on paid advertising and Bing focuses on search.