Using distribution lists for email marketing? You’re doing it wrong

 Recently, I talked with a prospective (now) customer about how many distribution lists AgencyBuzz supports. I asked about his current email marketing strategy and why a large amount of mailing lists was important to him. What he said shocked me. He had a distribution list for almost everything: auto prospects, home prospects, auto customers, home customers, auto lost, home lost (these were repeated for each line of business his agency offered), age groups, cities, primary agents, referral sources, and many more. I admire his organization as many agencies that do email marketing do not even categorize their lists and simply send untargeted, mass email blasts.
However, this setup can cause long-term problems. Each time a contact changes status, someone has to manually move the contact from one list to another. This manual list maintenance is time consuming and can be an error-prone strategy. I want to suggest a better way.

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AgencyBuzz, Creating More Buzz for Your Agency in 2012

The AgencyBuzz online marketing system saw some phenomenal new features get released in 2012. These features are helping AgencyBuzz become the central online marketing tool for agents nationwide. Let’s take a look at the great features that were added to AgencyBuzz in 2012 and what you have to look forward to in 2013.

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Looking Back at Insurance Website Builder in 2012

One of the advantages of using the Insurance Website Builder online marketing system is the fact that our users receive new features and upgrades automatically. This is done in the background without requiring agents to modify or re-upload their website files to their hosts. In addition to the introduction of new features, Insurance Website Builder automatically updates the sitemap.xml file that notifies the search engines. With this automatic update, we normally see that Insurance Website Builder websites are re-indexed almost daily by the search bots.
So let us take a look at what we have added in 2012. 

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Throttling It Up to 110%

From my dad to coaches and everyone in between would tell me to give 110%. Being rooted in logic and mathematical numbers, I always thought how can you give more than 100% when 100% is all you have?

I was a huge Space Shuttle fan. I watched every launch, knew every detail, and even tried to become an astronaut until they told me that being 6’5” tall pretty much ruled that out. One of the things that has continued to intrigue me about the Space Shuttle was that it normally operated at 104.5% power and even as high as 111% in emergencies. How could these super smart rocket scientists get it wrong and allow something to do more than what it could do? Was I missing something?

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