Marketing Smackdown: Email vs. Text Messaging

Some people are saying email marketing is dead. That it's being replaced by text messaging. And to a certain extent, they may be right. But I also think they're wrong, and here's why.
You need an email address for pretty much everything on the Internet today, from signing up for Facebook to purchasing something online. This is not going to change any time soon. As long as people have email addresses, email marketing will have a place in the digital agency marketing mix. Not every email you send will be read, but by consistently being in consumer's inboxes, you are more likely to get noticed.

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