Glossary

anchor text - the anchor text, link label or link title is the visible, clickable text in a hyperlink.

backlink - incoming links to a website or web page. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

kp - keyword phrase

PageRank - a link analysis algorithm, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.

RSS - (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.

SEO - search engine optimization

URL - Uniform Resource Locator. The address of a web page, ftp site, audio stream or other Internet resource; for example, "http://www.iwbseotips.blogspot.com/"

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