Looking Back at Insurance Website Builder in 2012

One of the advantages of using the Insurance Website Builder online marketing system is the fact that our users receive new features and upgrades automatically. This is done in the background without requiring agents to modify or re-upload their website files to their hosts. In addition to the introduction of new features, Insurance Website Builder automatically updates the sitemap.xml file that notifies the search engines. With this automatic update, we normally see that Insurance Website Builder websites are re-indexed almost daily by the search bots.
So let us take a look at what we have added in 2012. 

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Keeping It Fresh

One of the biggest challenges for today’s websites is keeping Google happy and interested. It’s not that it’s difficult. It’s simply time-consuming (when done correctly) and overwhelming if you don’t have a strategy setup to guide you.

As the saying goes, ‘Content is King,’ and it’s fresh content that keeps visitors engaged, because really, who wants to read about your Christmas Contest in March? Unfortunately, more than half of business owners fail to update their site even once a month. To put it in perspective:

– Sites that update their content  5 times a month receive 300% more traffic
– Businesses that utilize social media marketing receive 400% more site hits

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4 Easy Types of Content to Make Google Happy

Social Media

Facebook, Twitter, LinkedIn, blogging and the other various social media sites attract millions of people every single day. News articles, helpful tips, or special events posted on Facebook, or even a 140-character tweet about new products on Twitter all have search engine optimization advantages. Since social media content is essentially the epitome of fresh & relevant content, it is the most likely to be picked up by Google.

Press Releases

By definition, a press release is the announcement of something new. This makes it another type of content that search engines favor. Press releases can target your SEO keywords, improve your brand-association, and in the end, be posted to your social media accounts. Benefits like that should never be ignored.

User Generated Content

As an insurance agent, your business can rely heavily on the comments and reviews of your customers. This can be a double-edged sword, but the rewards definitely outweigh the risks. Invite people to comment on your blogs or your Facebook wall. Direct them to reviews on your Google business listing. Many consumers rely on the experiences and evaluations of others to determine the quality and value of your services. Search engines take into account how people interact with your site, so to gain new visitors, be sure those returning visitors are making their satisfaction known. Most importantly, you can also combine these efforts with your social media platform.

Marketing Automation Content

Lastly, this overlooked, yet important tool is essential to your website’s overall optimization and relevance. If you have helpful information that’s industry specific and appeals to your audience, post it on your site! Use it to gain more information about your visitors. With this focused content, people will not only want to gain access, but the content itself will help build relevancy for your target keywords. An example of this is to offer free reports for download off of your site in exchange for a Name & E-mail address. It’s a win-win-win for all parties involved. Consumers gain free information, Businesses gain leads, and search engines gain helpful data.

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Gain access to even more tips, help, guidance, and strategy for your Insurance Website today!

Tips on How to Deal With Unhappy Facebook Fans

Every business can receive a bad comment on Facebook, even the best of the best need to know how to handle this type of situation to keep the good reputation of the brand. Some customers will have a simple complaint and some can be really offensive, but we have 4 tips on how to deal with unhappy Facebook Fans:

1. Respond to the complaint

It is very important that you respond to the complaint no matter what. Not responding to what the upset fan posted on your wall may create more anger and will increase the chance of getting more complaints from this fan in the future. Additionally, although this complaint may be from only one fan, if other fans see that you don’t reply to complaints it may appears as if you don’t pay attention to customers and don’t offer any customer support, which in turn harms the reputation of your brand. Do not try to delete the negative comment. Not everybody is going to have a good review of your product or service and if customers see only positive comments, they may think that you are deleting the bad ones.

2. Try to be understanding

Dealing with an upset fan is not always easy, but try to put yourself in your customer’s shoes. Don’t try to find who is at fault, apologize and find a solution.

3. Contact the customer directly

Trying to contact the customer directly can be more effective than just a reply to the wall post. Apologize, try to find a solution and be personable. If you decide to make a solution publicly, some other customers could try to create a problem to just get the special treatment so beware of your response. Consider asking the customer to remove the wall post. If you don’t feel comfortable asking this, or the customer doesn’t want to remove it even though the issue was resolved, try to express happiness in the resolution and thank them for their business directly on the post.

4. Last option

If the fan doesn’t respond after you have tried to contact them and it is evident that they are trying to just start arguments on your community wall, as a last resort you can always ban the user. Other fans in your community, along with your staff do not deserve the abuse and they always expect respect.

All customers are important and solving their issues can create more loyal fans on your Facebook Page. Our SEO team at Insurance Website Builder can help you optimize your insurance websites as well as your Facebook Page. Call us today at 1-800-383-3482 for more information.