In 2012, ITC continued our pledge of helping insurance agents grow and
succeed with their agencies through constant upgrades to our products: Insurance Website Builder, AgencyBuzz, TurboRater, and InsurancePro.
Now, the New Year is upon us, and I am looking forward to the great
things we can accomplish together in 2013. Let’s explore my predictions
regarding insurance agency marketing in 2013.
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The IWB SEO Tips Blog - Essential SEO tips and tricks designed specifically for Insurance Website Builder customers.
Showing posts with label websites. Show all posts
Showing posts with label websites. Show all posts
Monday, December 31, 2012
Friday, December 28, 2012
Looking Back at Insurance Website Builder in 2012
One of the advantages of using the Insurance Website Builder online
marketing system is the fact that our users receive new features and
upgrades automatically. This is done in the background without requiring
agents to modify or re-upload their website files to their hosts. In
addition to the introduction of new features, Insurance Website Builder
automatically updates the sitemap.xml file that notifies the search
engines. With this automatic update, we normally see that Insurance
Website Builder websites are re-indexed almost daily by the search bots.
So let us take a look at what we have added in 2012.
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So let us take a look at what we have added in 2012.
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Tuesday, October 2, 2012
16 Questions Your Insurance Website Must Answer
You only have three seconds to convince website visitors to stay on your
website. If you don't make a good first impression, they will not
hesitate to leave and never come back.
When consumers come to your insurance website for the first time, they have questions. Questions you should answer. We look for subconscious clues on a new website to determine if that website is going to give us what we want. Prove your website is trustworthy and that it has the answers consumers seek, and they'll stick around longer.
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When consumers come to your insurance website for the first time, they have questions. Questions you should answer. We look for subconscious clues on a new website to determine if that website is going to give us what we want. Prove your website is trustworthy and that it has the answers consumers seek, and they'll stick around longer.
Read More
Monday, August 27, 2012
5 Tips to Turn Your Insurance Website Into a Favorite Online Destination
What makes your website great? If you don’t know, you have some work to
do. Consumers have an incredible amount of choices for where to research
and buy their insurance policies online. You need to give them a reason
to visit you over all those other websites. Your website needs to be
the place people love to go for insurance information.
But how do you do that? We’ve got five ways you can turn your website into a favorite insurance destination.
But how do you do that? We’ve got five ways you can turn your website into a favorite insurance destination.
Thursday, April 19, 2012
Masters of Marketing: Advanced Websites for Insurance Agents
Here's the presentation from today's Masters of
Marketing webinar on Advanced Websites for Insurance Agents. If you would like
to join us every Thursday at 12:00 p.m. Central when we discuss marketing tips,
you can register here.
Wednesday, April 18, 2012
Build an Awesome Website: 8 Things to Do Before You Get Started
When done right your insurance agency website can be the best tool in your marketing toolbox. When done right it can actually help you sell insurance.
I know what you're asking. How do you build a website so it's done right? First, you need to realize that a website is more than just a pretty design. You should first focus on why you need a website and what you want it to do instead of what you want on it.
Do you want a website that is basic and has your agency's information on it? Or do you want a website that allows you to do online quoting, generates leads and integrates with social media? In other words, do you want a website that is an integral part of your online marketing plan driving leads, educating prospects and communicating with customers?
Here are 8 things to do before you get started on building your website:
Do:
1. Set goals. Make them realistic and measurable. Here are some great ideas to get you started: Generate leads online. Increase brand awareness. Expand your market to surrounding areas. Improve conversions.
2. Learn SEO basics. You absolutely will want help in optimizing your website for search engines. But understanding the basics of search engine optimization is something you need to know too. Plus, when SEO starts working, you don't have to spend so much time trying to improve your website traffic.
3. Plan on creating a mobile version of your website. 25% of the traffic to our client's websites comes from mobile devices. This number will continue to rise as more people buy smartphones and tablets and start using their mobile devices to surf the Internet instead of their desktops or laptops.
4. Look at your competitors. Are they doing something right on their websites? What do you like? What don't you like? This is your chance to identify opportunities your competitors might be missing out on that you can take advantage of on your new website.
5. Develop custom content. One of the most important elements of online marketing is custom content. When done correctly,
it improves the readability of your website and helps to optimize it for search engines. Custom content also differentiates your agency from your competition and can improve the time visitors spend on your website.
6. Include calls to action. A call to action will clearly indicate what you want your website visitors to do. Offer online quoting? Don't just say "We'll give you a free online quote." Say "To get your free online quote, enter your information below and click submit." Have free reports to download? Instead of saying "Free report on the basics of a homeowners policy" say "Click here to get your free report on renters insurance 101."
7. Answer the "Why?"question. Visitors won't subscribe to your newsletter or follow you on social media if you don't give them a reason why they should. Don't just put up a subscribe box or follow buttons without explaining what visitors will get out of subscribing or following.
8. Trust your web designer. You've hired an expert because building websites is what he does for a living. He knows the latest trends and tricks to make your website great. Let him do what he does best, and he's more likely to not only meet your goals but exceed them.
Insurance Website Builder specializes in insurance agency websites and giving agents a strong web presence through quality insurance web designs. Every website from Insurance Website Builder is customized and optimized to sell insurance and help agencies get more customers.
Thursday, March 8, 2012
Why People Leave a Website
Getting someone to visit your website can be challenging, especially with all of the posts, emails, tweets, etc. that are competing for attention nowadays. When consumers come to your website, the last thing you want is for them to leave right away. But if your website design doesn't provide a pleasant user experience, visitors can become frustrated and then quickly leave.
A good website design will keep frustration to a minimum, take the visitor deeper into your website seamlessly and show him the information he is looking for.
Here are some examples of website design that can drive your visitors away.
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