White Hat SEO
White hat methods follow the search engines’ guidelines and do not try to trick the internet visitor or the search engine. White hat is not only about following guidelines, it’s about making sure the search engine content matches what the user will see. White hat recommendations include creating content for users, not for the search engines, and then making the content easily accessible to the search engine spiders, rather than to try to deceive the search engines.
Black Hat SEO
Black hat SEO tries to improve rankings in ways that are not approved by the search engines. One black hat technique is to use text that is the same color as the background. Another technique is to take the user to a different page than the one that was requested, a technique called cloaking.
Search engines may penalize sites they find using black hat methods. Punishments include reducing their rankings or removing the website from their index. These penalties can be implemented automatically through search engines’ algorithms or manually by review.
Our SEO team at Insurance Website Builder only uses white hat methods that will ensure your insurance websites will remain indexed in the search engines and highly ranked.
