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"SEO: the process of improving the visibility of a website or a web page in search engines via the natural, un-paid, or organic search results"

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Back to the Basics

SEO combines the methods of how search engines work, what people search for, the actual terms or keywords entered into search engines, and which search engines are preferred by target audiences.

Optimizing a website for SEO involves editing the content, promoting that site around the web, and removing any barriers possible so that search engines can index the site.


No Cheaters Allowed

Don't cheat yourself out of something rewarding to get something easy. SEO can be thought of similarly to a relationship. Your site should be accessible, have goals set for the future, always know the right things to say, know the likes and dislikes of search engines, never come off as fake, automated, or a copy-cat, and never ever bore them. Never.


The Truth of the Matter

If you would prefer to find love by going on reality television, getting engaged after 1 week, and becoming married after 1 month, then I can already guess how long that marriage will last...

But if you prefer the tried and true way of meeting someone at your local coffee shop, getting to know that person over a few dates, then embarking on a lifelong journey of happiness, you're already one step closer to understanding SEO!


Making it Make Sense

They say love is fleeting. And search engines can be just as tricky. So if you haven't figured it out by now, you have the power to choose that regrettable rush of a drive-thru wedding in Vegas or holding on to the lasting satisfaction of a relationship sustained through the ups and downs. This is similar to Paid SEO tactics and Natural SEO tactics. You can pay to feel that instant, however short-lived rush, or you can grow naturally. The results will speak for themselves.

In dating and in SEO.

5 Reasons Why Your Business Should Have a Facebook Page

Many people start using Facebook to connect with old friends, but business owners have wondered why they should create a Facebook Page and many times they don’t realize that Facebook gives them access to millions of people on a daily basis in one place.

Many researchers have shown how influential Facebook has become in our lives. Having a personal profile is great and it helps you to keep connected with different people, but a Facebook Page has also tremendous benefits. Below you will find 5 vital reasons why your business needs to be involved with Facebook: 

1. Online Visibility

With more than 150 million active users in the U.S. alone, having a Facebook Page provides you with a platform to engage with an increasingly social audience.  

2. Engagement

Facebook allows you to share news, comments, videos, and photos, but also allows you to create contest, surveys and more. These functionalities are visible to users in their newsfeed, right on their Facebook homepage. You can also engage with the users by answering questions and comments they have, or showing your appreciation for being a part of your Facebook Page. 

3. Search Engine Optimization (SEO)

Facebook Pages have a great SEO benefit as they show up very high in search results. Facebook has a page rank of #2 according to Alexa and its profiles and pages are indexed really quickly for optimal search engine positioning.   

4. Drive Traffic to Your Website

Sharing you blogs, news, information and products on your Facebook page will help you increase visits as it is essentially an extension of your website. With many links back to your website, your Facebook Page becomes another route through which potential customers can find your website. 

5. Online Reputation & Branding

Facebook, similar to Twitter, can be used as a customer service platform. You can show publicly that you care about your audience or customers. You can provide solutions and show that your business is not behind in the digital world. 

Are you or your business taking advantage of Facebook? Our SEO team at Insurance Website Builder can help you optimize your insurance websites as well as your Facebook Page. Call us today at 1-800-383-3482 for more information.




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