The goal of any SEO strategy is to get your website noticed. One of the
more important aspects of most SEO strategies is developing backlinks.
Backlinks are links on other websites that link back to your site. These
links tell the search engines, “Hey, this site has some good info, and I
link to it!” Most search engines use this to determine how popular a
website is on the Internet. Let us first look at why search engines use
this as a primary metric in determining where your website shows within
the organic search results.
Read More
The IWB SEO Tips Blog - Essential SEO tips and tricks designed specifically for Insurance Website Builder customers.
Showing posts with label backlinks. Show all posts
Showing posts with label backlinks. Show all posts
Monday, October 29, 2012
Tuesday, October 23, 2012
10 Common Mistakes that are Hurting your SEO
Search engine optimization can be overwhelming and confusing. There are a
few key tips to always remember when optimizing your site, but there
are also a few key things to always watch out for. Make sure you’re not
letting your hard work be undone by any of these common mistakes.
Read More
Read More
Friday, June 8, 2012
Masters of Marketing: Backlinks
Here's another presentation in our Masters of Marketing webinar. This presentation discusses backlinks. (how they enhance your SEO and how to build them) If you would like to join us every Thursday at 12:00 p.m. Central when we discuss marketing tips, you can register here.
View more presentations from Darmini Kara
Wednesday, February 22, 2012
Today is the Day
Most content is shared on Wednesday mornings.
This infographic from AddThis displays just how 1.2 billion users
have found a way to share 10 million ideas. Effectively.
The next idea someone shares should be yours.
This infographic from AddThis displays just how 1.2 billion users
have found a way to share 10 million ideas. Effectively.
The next idea someone shares should be yours.
Monday, February 13, 2012
Effectively Building Backlinks For Your Website
Commenting:
Find blogs within your area of expertise and leave relevant comments. A lot of the time you can post your website URL along with the comment.
Guest Posts:
Offer to post for another blog. Typically they will allow you to add a backlink to your article in exchange for the article you write for them.
Article Writing and Article Sites:
Writing for article sites will generally ensure a backlink to your site as well. Just make sure that you change the wording if you want to post the same article on another site.
Forums:
You can usually include your URL with your forum comments. The more informative and interesting your post, the better the chance it will be approved by moderators and the better the chance people will click through to your site.
RSS:
Use your RSS feed. Submit your RSS feeds to directories that constantly update. This will attract the attention of search engines and help create backlinks.
YouTube:
Post an intriguing and entertaining video and you can create traffic to your website. People will also link to your site too.
Find blogs within your area of expertise and leave relevant comments. A lot of the time you can post your website URL along with the comment.
Guest Posts:
Offer to post for another blog. Typically they will allow you to add a backlink to your article in exchange for the article you write for them.
Article Writing and Article Sites:
Writing for article sites will generally ensure a backlink to your site as well. Just make sure that you change the wording if you want to post the same article on another site.
Forums:
You can usually include your URL with your forum comments. The more informative and interesting your post, the better the chance it will be approved by moderators and the better the chance people will click through to your site.
RSS:
Use your RSS feed. Submit your RSS feeds to directories that constantly update. This will attract the attention of search engines and help create backlinks.
YouTube:
Post an intriguing and entertaining video and you can create traffic to your website. People will also link to your site too.
Our SEO team at Insurance Website Builder can build backlinks for your insurance website. Call us today at 1-800-383-3482 for more information.
Tuesday, April 6, 2010
Show up Your Competition and Generate Online Referrals
73% of insurance consumers used the internet to research auto insurance last year. Therefore, increasing your ability to be found online is a critical component to compete in today’s environment. One of the primary drivers to increase your online visibility is to increase your ranking with the search engines, such as Google and Yahoo. A heavily weighed factor used by search engines to determine your placement on a search results page is the number of external websites that refer back to your site. These links from other websites to yours are called backlinks or are also referred to as inbound links.
Explore who is referring online visitors to your competitor's website. Visit https://siteexplorer.search.yahoo.com, type in your competitor's website address and click on "Explore URL". By default, Yahoo will provide a list of all of the pages that are included on your competitor's site. To get a list of referring websites, click on "Inlinks" and then under the drop down box "Show Inlinks" select "Except from this domain". Be sure to check out who is referring your website while you are there.
Just as you receive credibility when someone refers business to your agency, your website receives credibility with the search engines when an external website refers to it. Backlinks improve your rankings on search engines and also entice visitors to come to your website.
5 Tips to Get Free Referrals (backlinks) to Your Website.
1. Forum Posting. There are several forums online where consumers post their insurance-related questions. These forums offer a great opportunity for insurance agents to get online exposure by posting answers to their questions. More importantly though, many of these forums allow you to include a link back to your website in the signature line included with your answer. A great example of such a forum is ampminsure.org.
2. Article Marketing. Submitting short insurance-related articles to sites, such as Ezine Articles, is another very effective way to get quality backlinks. Joining EZine is free, however, they do uphold strict guidelines that prevent people from spamming their sites with sales ads. Keep the article informative and educational to show that you are an expert in your field. For example, write a short article on why it is important to carry renters insurance or outline the criteria involved in determining a rate for auto insurance. When submitting the article, be sure to include your link as part of your signature.
3. Social Networking Sites. Including an informative blog on your website meets another demand of search engines by keeping your website full of fresh and relevant content. Insurance related blog posts will be chalked full of keywords that your prospects search for when looking for insurance. To get the maximum benefit of your website blog posts, use social media sites such as Facebook and LinkedIn to refer your followers back to your blog. Social media sites are a great way to develop a loyal following as well as get quality backlinks.
4. Industry Association Backlinks. Industry associations are typically a great place to network and share ideas with other colleagues. Contact your industry association and ask if they accept short articles or blog posts from members. Again, always be sure to include your website address in your signature.
5. Company Backlinks. Company backlinks are probably the easiest to obtain. Most companies include a “Find an Agent” section on their website. Check these sections and make sure they are listing your website next to your agency name.
Explore who is referring online visitors to your competitor's website. Visit https://siteexplorer.search.yahoo.com, type in your competitor's website address and click on "Explore URL". By default, Yahoo will provide a list of all of the pages that are included on your competitor's site. To get a list of referring websites, click on "Inlinks" and then under the drop down box "Show Inlinks" select "Except from this domain". Be sure to check out who is referring your website while you are there.
Just as you receive credibility when someone refers business to your agency, your website receives credibility with the search engines when an external website refers to it. Backlinks improve your rankings on search engines and also entice visitors to come to your website.
5 Tips to Get Free Referrals (backlinks) to Your Website.
1. Forum Posting. There are several forums online where consumers post their insurance-related questions. These forums offer a great opportunity for insurance agents to get online exposure by posting answers to their questions. More importantly though, many of these forums allow you to include a link back to your website in the signature line included with your answer. A great example of such a forum is ampminsure.org.
2. Article Marketing. Submitting short insurance-related articles to sites, such as Ezine Articles, is another very effective way to get quality backlinks. Joining EZine is free, however, they do uphold strict guidelines that prevent people from spamming their sites with sales ads. Keep the article informative and educational to show that you are an expert in your field. For example, write a short article on why it is important to carry renters insurance or outline the criteria involved in determining a rate for auto insurance. When submitting the article, be sure to include your link as part of your signature.
3. Social Networking Sites. Including an informative blog on your website meets another demand of search engines by keeping your website full of fresh and relevant content. Insurance related blog posts will be chalked full of keywords that your prospects search for when looking for insurance. To get the maximum benefit of your website blog posts, use social media sites such as Facebook and LinkedIn to refer your followers back to your blog. Social media sites are a great way to develop a loyal following as well as get quality backlinks.
4. Industry Association Backlinks. Industry associations are typically a great place to network and share ideas with other colleagues. Contact your industry association and ask if they accept short articles or blog posts from members. Again, always be sure to include your website address in your signature.
5. Company Backlinks. Company backlinks are probably the easiest to obtain. Most companies include a “Find an Agent” section on their website. Check these sections and make sure they are listing your website next to your agency name.
Friday, April 2, 2010
How Facebook boosts Rankings
Facebook, and indeed all social networking sites form an integral part of SEO. One of the advantages of signing up for a Facebook profile is creating backlinks from a highly ranked website (PageRank 9/10), but also building a network among like-minded people.
These articles show how to get the most out of Facebook:
These articles show how to get the most out of Facebook:
How to Create Effective Backlinks
Creating effective backlinks are essential to a successful SEO campaign.
A backlink is link from another website coming into your own website. Backlinks contribute to the PageRank (PR) of your website. A backlink must include your main keyword phrase (kp) in the anchor text. This means creating a link with the words of your main kp e.g. Dallas Car Insurance rather than using the web address as a link or even "Click Here" or "Visit Us".
Backlinks only help to boost rankings if they are from high ranking, high quality websites, in other words websites with a high PR. Ranked out of 10 websites with PR 4 and upwards are worthy sites. Websites with lower PRs are good but more backlinks from this type of websites are needed to equal a website with a high PR. You can check PR by downloading the Google Toolbar.
You can post a backlink in business directories, local directories, social networking sites and other blogs.
Here are some directories where you can post your link for free.
Read about inbound links straight from the horse's mouth (Google).
Read more about What PageRank Means for Your Website.
A backlink is link from another website coming into your own website. Backlinks contribute to the PageRank (PR) of your website. A backlink must include your main keyword phrase (kp) in the anchor text. This means creating a link with the words of your main kp e.g. Dallas Car Insurance rather than using the web address as a link or even "Click Here" or "Visit Us".
Backlinks only help to boost rankings if they are from high ranking, high quality websites, in other words websites with a high PR. Ranked out of 10 websites with PR 4 and upwards are worthy sites. Websites with lower PRs are good but more backlinks from this type of websites are needed to equal a website with a high PR. You can check PR by downloading the Google Toolbar.
You can post a backlink in business directories, local directories, social networking sites and other blogs.
Here are some directories where you can post your link for free.
- Local Google
- Local Yahoo
- Local Bing
- Yellow Pages - PR 8/10
- Super Pages
- Local.com - PR 7/10
Read about inbound links straight from the horse's mouth (Google).
Read more about What PageRank Means for Your Website.
Thursday, April 1, 2010
Off-site Optimization
One of the two main components of SEO is off-site optimization. Off-site optimization involves putting links on other websites to your own website, otherwise known as backlinking or inbound links. The other is on-site optimization.
- Social networking sites. You can create Twitter, Facebook and Linked In profiles or any other type that is popular, and then link those back to your homepage.
- Commenting on blogs. You can comment on other insurance blogs, or blogs in general and put your web address in the comment.
- Google likes fresh content. One way to do that is to blog on your website. You can find this in the Admin Console under Communication Settings. You can have links that link to other pages in your website. You can blog about interesting news articles, community news, financial news, any promotions your business is holding. Watch a video on how to blog on your IWB website.
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