How to Get Your Business Ranked Higher in Local Google

Having your website show up in local Google maps, now called Google Places, search results can be very beneficial to increasing traffic to your website. There are two main steps to having your local listing show up.

ONE

One way to do that is to fill in as much information as you can on the listing.

1. First find your business on Google maps, or add it here http://www.google.com/local/add/businessCenter. (Note you will have to verify your address first, either by phone or snail mail.) 
2. Add as much information as you can, fill out every field, upload pictures and logos, even videos if you have them. Make sure your main kp appears as well. Google has a very handy article to help - Google Places Help for Business Owners.

TWO

The other way to get your business listing higher in the local results is to get your customers to write reviews. The more good reviews you have, the more precedence Google will give to your listing.

UPDATE: Here is an excellent example of an insurance agent keeping up with reviews. If you were a customer, wouldn't you be inclined to visit this agency?

1. To find your business listing go to http://maps.google.com and type in your business name and the city and state it's located in. 
2. Once you find it, click your agency's name. This will take your company's page for Google Maps.
3. Copy the listing's web address and paste into an email. This will be a very long link so you will have to use anchor text.
4. Send it to all your customers and even friends and family. Ask to them write a review by logging in to Google and then click on the Write a Review link on your company's page.

That's it! That's all you have to do. Of course you could also spend every waking moment getting anyone you can to write a review for you. But that's up to you.

Similar factors affect Local Yahoo and Local Bing. It only takes a few minutes and is well worth the effort.

Read more about how you can help users find your business on Google.

How to Create Effective Backlinks

Creating effective backlinks are essential to a successful SEO campaign.

A backlink is link from another website coming into your own website. Backlinks contribute to the PageRank (PR) of your website. A backlink must include your main keyword phrase (kp) in the anchor text. This means creating a link with the words of your main kp e.g. Dallas Car Insurance rather than using the web address as a link or even "Click Here" or "Visit Us".

Backlinks only help to boost rankings if they are from high ranking, high quality websites, in other words websites with a high PR. Ranked out of 10 websites with PR 4 and upwards are worthy sites. Websites with lower PRs are good but more backlinks from this type of websites are needed to equal a website with a high PR. You can check PR by downloading the Google Toolbar.

You can post a backlink in business directories, local directories, social networking sites and other blogs.

Here are some directories where you can post your link for free.

• Local Google
• Local Yahoo
• Local Bing
• Yellow Pages - PR 8/10
• Super Pages
• Local.com - PR 7/10

Make sure to add your website address and wherever possible with your main kp.

Read about inbound links straight from the horse's mouth (Google).

Read more about What PageRank Means for Your Website.

How to Choose a Main Keyword Phrase

A main keyword phrase (kp) is the most important part of your SEO campaign. This is the phrase you would like potential customers to use to find your website in the search engines. It is used as an anchor text to link back to your website. It must also appear "as is" without any variations, at least 3-5 times on your homepage.

A main kp normally consists of 3-4 words. Any more or less will dilute the effect your SEO campaign. A main kp can take two main forms:

1. Geo-target Line of Business e.g. Dallas car insurance
2. Line of Business in Geo-target e.g. Car insurance in Dallas

The geo-target can be a city, county or state. It can be the city your main offices are in, a place that you would like to attract a larger customer base from or a new area that you would like to break through to. If you cover multiple cities then the county that encompasses all of them or even your state will be beneficial.

Some things to consider when choosing a geo-target:

• A city is what most potential customers search by. If it is a common name, it may be necessary to add a qualifier, eg. the "TX" in Dallas TX Car Insurance.
• Consider the number of search results in your decision. Do a search in Google for the different geo-targets with the line of business, and see how many other companies/entities you are competing with. The larger the area, the more entities you are competing against e.g. State vs. City. If the results run in the millions then it may not make sense to pursue that keyword. Consider adding a qualifier or changing the geo-target altogether to reduce the number of results.
• Choosing a lesser known or smaller city will get you to the top of search engines faster as there are not many entities you are competing with. However, that may also mean that less people will consider using a smaller city to search by.
• Not many people search for insurance by county, however if you feel it most accurately describes your geo-target then go for it.
• Choosing a state as a geo-target will have the largest pool of competitors. You should think seriously about choosing a state, as this will take longer to show favorable results.

Some things to consider when choosing a line of business:

• Choose a line of business that you want to attract the most new customers with.
• Choose a line of business that you can guarantee will get most the new customers and then entice them with another line of business once you have them.
• Consider the number and kind of competitors for that line of business; if you have numerous competitors in your area who concentrate on auto insurance, then it may be viable to focus on something else like home insurance which may get you to the top of search engines faster.

Bear in mind that the main kp you choose is not the be all and end all of your SEO campaign. With this type of “natural” SEO, it can take up to a month or two to see favorable results. However if you find after two or three months, this main kp is not working for you, then change it to another geo-target or line of business.

You can also create secondary and tertiary kps. These are normally in the form of the same geo-target but with different lines of business. You can add these to the page keywords or anywhere else it is necessary.

As with all SEO, no guarantees can be made with regards to results. Consult your SEO Coordinator to determine what is best for your agency.

Read more about how and when to use your main kp for On-site Optimization and Off-site Optimization.