One of my biggest pet peeves about businesses on Twitter is
when they make it all about themselves. The beauty of Twitter is how easy it is
to have conversations with brands as consumers that we couldn’t have before.
Twitter is not a broadcast medium and shouldn’t be treated as such. Otherwise,
you will be spinning your wheels instead of gaining traction as you try to
build relationships and position yourself as an insurance expert.
A good rule of thumb for brands on Twitter is the 1:10 ratio. Meaning
for every one tweet you share about your agency, you need to have 10 that
are about other topics.
So what do you tweet about if you aren't supposed to tweet about yourself? Read more
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