Articles on search engine optimization often talk about keyword research (or keyword analysis). But what exactly is it?
Keyword research is the process of identifying which keywords or keyword
phrases people are likely to use on Google and other search engines
when searching insurance.
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The IWB SEO Tips Blog - Essential SEO tips and tricks designed specifically for Insurance Website Builder customers.
Tuesday, February 5, 2013
Friday, February 1, 2013
What is Facebook EdgeRank?
The first thing that someone sees when they log into Facebook is the
newsfeed. The newsfeed is compiled of status updates, photos, RSVPs, and
many other things. You might think that the newsfeed just updates the
most recent posts from all of your friends, pages you like, and promoted
ads and pages. Instead, Facebook calls every action that
happens an “Edge.” Whenever someone posts a status update, tags a photo,
etc., they generate an Edge. Facebook decided to create an algorithm to
predict how interesting each story will be to each user. EdgeRank ranks
each Edge that is connected to each user and decides how high on his or
her newsfeed it should be displayed.
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Wednesday, January 30, 2013
Website Smackdown : Insurance Website Builder vs. WordPress
You have many options for your insurance agency website. A common
question agents ask me is whether they should use WordPress (or a
similar content management system) for their website or go with a
product that is focused on the insurance industry like ITC’s Insurance
Website Builder.
Before we break down the differences between Insurance Website Builder and WordPress, I want to cover a brief history about the Insurance Website Builder system. In 2003 (the first year of WordPress’s initial release), I was developing websites for multiple insurance agencies. I noticed that each website included the exact same features and decided to develop a content management system dedicated to building insurance agency websites. In 2005 after two years of development, we launched Insurance Website Builder.
From that point, the rest is history. Even though they were developed independently, at the core of both Insurance Website Builder and WordPress is a basic content management system. Each has its own advantages and disadvantages. Let’s break it down.
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Before we break down the differences between Insurance Website Builder and WordPress, I want to cover a brief history about the Insurance Website Builder system. In 2003 (the first year of WordPress’s initial release), I was developing websites for multiple insurance agencies. I noticed that each website included the exact same features and decided to develop a content management system dedicated to building insurance agency websites. In 2005 after two years of development, we launched Insurance Website Builder.
From that point, the rest is history. Even though they were developed independently, at the core of both Insurance Website Builder and WordPress is a basic content management system. Each has its own advantages and disadvantages. Let’s break it down.
Read More
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