Website Smackdown : Insurance Website Builder vs. WordPress

You have many options for your insurance agency website. A common question agents ask me is whether they should use WordPress (or a similar content management system) for their website or go with a product that is focused on the insurance industry like ITC’s Insurance Website Builder.
Before we break down the differences between Insurance Website Builder and WordPress, I want to cover a brief history about the Insurance Website Builder system. In 2003 (the first year of WordPress’s initial release), I was developing websites for multiple insurance agencies. I noticed that each website included the exact same features and decided to develop a content management system dedicated to building insurance agency websites. In 2005 after two years of development, we launched Insurance Website Builder.
From that point, the rest is history. Even though they were developed independently, at the core of both Insurance Website Builder and WordPress is a basic content management system. Each has its own advantages and disadvantages. Let’s break it down.

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