Friday, February 1, 2013

What is Facebook EdgeRank?

The first thing that someone sees when they log into Facebook is the newsfeed. The newsfeed is compiled of status updates, photos, RSVPs, and many other things. You might think that the newsfeed just updates the most recent posts from all of your friends, pages you like, and promoted ads and pages. Instead, Facebook calls every action that happens an “Edge.” Whenever someone posts a status update, tags a photo, etc., they generate an Edge. Facebook decided to create an algorithm to predict how interesting each story will be to each user. EdgeRank ranks each Edge that is connected to each user and decides how high on his or her newsfeed it should be displayed.

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