- Set up a Twitter account. Go to http://twitter.com and sign up for a account. Your user name should be your company name rather than your main keyword phrase (kp). A company name is better in the long run, as you will be changing out your main kp in a few months, and you would have to start your campaign all over again.
- Make it look nice. Customize your account with your main kp as best as you can. The bio line should include your main kp. Make sure to include your website address in the profile settings. Your background and link colors should match your home site. If possible make your image a 72 pixel by 72 pixel version of your company logo. Nothing turns away a visitor faster than a default-looking, no-customization page.
- Network with your website. Log in to the Admin Console, under Communication Settings, click on Social Networking Settings. Enter your user name and password and make sure to check the box that says Enable Twitter Posting. Now every time you make a change to your website, Twitter will know about it.
Additional Resources:
- Read more about Twitter for Business.
- Learn how to set up a Facebook Business Page.
- Link Facebook to Twitter.
- How Twitter is changing: A new study reveals Twitter’s new direction
- Social Media and the Insurance Industry
No comments:
Post a Comment