How to Optimize your SEO settings

This information should be entered in the SEO Settings section of the Administration Console. Watch a video on how to optimize your SEO settings for your IWB website.

Page Title

• Should be the Main Keyword Phrase (kp)
• Must 60-70 characters long (including spaces)
• The main kp is normally 3-4 words long in the format “Geo-target Line of Business”, e.g. Dallas Auto Insurance, Cheap Dallas Home Insurance, Dallas TX Contractors Insurance
• Only insert the main kp. The Website automatically adds “ - Company Name” at the end

Site Description

• Must be 150-160 characters (including spaces)
• Must include main kp
• Must describe the website, what it offers, what the company specializes in
• Must be a full sentence, i.e. humans read this, so it must make sense, with a full stop at the end, appropriate capitalizations etc.
• Can include areas covered, e.g. cities, counties, state
• Do not include address, hours of business

Page Keywords

Note: The top 3 search engines, Google, Yahoo and Bing do not take page keywords (meta keywords) into account when ranking a website. As such, these are not important if you want to rank in the top 3. However the smaller search engines may still use this data, so it's best to add some.

• Must be at least 10-15 keywords
• Must be comma delimited
• First keyword must be main kp
• Can include derivatives of main kp e.g. home insurance, home, insurance etc.
• Each keyword must be present somewhere on the homepage, be it in the main body or navigation.
• Can include areas covered
• Do not include zipcodes, area codes

Read more about how this is reflected on Google's Search Engine Results page.