How to Build a Following for your Email and Social Media

A growing number of consumers prefer electronic communication over phone calls or face-to-face. Do you know what your customers prefer? If you are not communicating with them via the methods they prefer, you customers will at some point leave you for your competition who will email instead of call or tweet instead of email.

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How to Use Facebook Scheduled Posts

The benefit of using third-party social media tools like HootSuite is that you can schedule your posts ahead of time so you're not spending time every day updating Facebook.

Unfortunately, Facebook's algorithm for determining which updates to show in a user's newsfeed favors those updates that are posted manually on Facebook over those using third-party tools. Meaning your update has a better chance for being seen by more people when you use Facebook to post it instead of a tool like HootSuite.

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5 Tips to Turn Your Insurance Website Into a Favorite Online Destination

What makes your website great? If you don’t know, you have some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. You need to give them a reason to visit you over all those other websites. Your website needs to be the place people love to go for insurance information.

But how do you do that? We’ve got five ways you can turn your website into a favorite insurance destination.

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