How to Create a LinkedIn Page for Your Insurance Agency

By now you probably have a personal LinkedIn profile. But what about your agency? LinkedIn is growing and adding features to company pages. Not many agencies are using LinkedIn company pages so there is little competition for attention. If your agency has a lot of business relationships, you might consider creating a LinkedIn company page.

Here are some tips on how to create and promote a LinkedIn company page for your agency.

Overview tab: Describe your ideal customer and how you serve them in the company description section. When you're writing your description, be sure to put the most important information at the beginning as only the top portion is visible. Include your lines of business in the specialties section. If you have a blog, insert your blog's RSS feed for your blog posts to appear in your company profile.

Products tab: Create a page for each line of business you write. You can include an image, description, landing page URL that directs people to your website. If you do any special events or promotions, you can link to it. You can even embed a YouTube video. If you've got it, share it.

Followers: Just like you work to get followers on Facebook and Twitter, you'll have to work to build your LinkedIn followers. Otherwise no one will see your status updates. Ask your employees to share the status updates of your agency page with their connections. Follow the company pages of your business relationships and ask them to follow yours in return. Put a LinkedIn button on your website that links to your agency's LinkedIn page.

Status updates: Just like on Facebook and Twitter, you can post status updates from your agency's LinkedIn page. But don't make it all about you. Share links and information that will be interesting to your followers. Establish your agency as an insurance expert. Try to get your connections talking by posting updates that will encourage comments.

Product recommendations: When someone recommends your product on LinkedIn, his connections are notified and the recommendation lives on your page. You can use LinkedIn's Request Recommendations module to ask your best customers to recommend your products.

What do you think about LinkedIn company pages?

How to Set Up Your Business Facebook Page with the New Timeline

Facebook is the biggest social network today and it is about time you get started with a Facebook Page for your business. Previously, we showed you 5 Reasons why your business should have a Facebook Page and now we would like to go over the steps to set up a good Facebook Page with the new Timeline.  It may be really simple for the tech-savvy, but some others may have some trouble. 

1.       Get started by setting up your Facebook Page

If you already have a personal account, you can click on the “Create a Page” link at the bottom of your news feed or you could go directly to “Create a Facebook Page” if you don’t have a personal account. 

2.       Choose the type of Facebook Page

You can select a type of business or category and depending on your selection, you may also have to choose a subcategory. There are 6 main categories to select:

After you have selected the category, you will be required to name the Facebook Page and if you selected “Local business or place”, you need to add address, city, postal code and phone number. Agree to the Facebook Pages Terms and hit the Get Started button.

3.       Add a logo or picture

Upload/import from a website your logo or picture that represents your business or organization. This picture will show on different parts of Facebook, like in news feed and your Timeline when you post an update. If you don’t have a picture, don’t worry you can upload it in the future. Click the Save photo or Skip button.

 

4.       Tell  the world what your page is about

Provide a basic description of the page or your business. Add your website and related links (Blog, Twitter, Linkedin, Yelp, etc.). This step is very important for Search Engine Optimization (SEO). You can also modify or add this information in the future. Click the Save info button.

 

5.       Choose your unique Facebook web address (URL)

Choosing your unique web address will make your URL www.facebook.com/yourbusinessnamehere. You can’t modify this information in the future, but can choose it in the future by going to the Username page.

 

YOUR PAGE HAS BEEN CREATED

Now your Facebook Page is almost ready, you just need to add the cover photo that is available with the new Timeline design, add applications and add other information that you skipped before (profile picture, about information, links, URL).  Go to manage and edit page to modify, add information or manage permissions. You can add business hours, and more information related to your business in the “Basic Information” on the left. You can select the option of letting anyone post on your Timeline or select if anyone can add photos/videos to your Timeline (Manage permissions menu).

6.       Set your cover photo

Select the “Add a Cover” menu on the right hand side and upload a photo. The cover photo dimensions are 851 x 315 pixels. Choose a photo that is representative to your brand. You can change it as often as you wish and don’t be afraid to be creative with it. Keep in mind that you need to adhere to Facebook’s policies regarding cover photos, which states that cover photos cannot include:

• Price or purchase information, such as “30% off” or “Download it at our website”
• Contact information such as website address, email, phone number, mailing address, or information that should go in the “about” section
• References to Facebook actions or features, such as “Like” or “Share” or any other Facebook site feature
• Calls to action, such as “Get it now” or “Tell your friends” 

 7.       Organize your views & Facebook apps

Timeline, the new design of Facebook features photos, likes, map and apps at the top of your page below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the other to feature the most important one first. Some apps will require that the user clicks the dropdown arrow.

8.       Fill up your Facebook Timelime

Start by adding the date that your business was founded or opened. You can even add a location and pictures. 

YOUR FACEBOOK PAGE IS READY

9.       Invite friends

The admin panel at the top of your page (for you admins) will show you notifications, messages, likes, insights and tips. Select the “Invite friends” link and select your friends.

10.   Start posting updates and like us on Facebook

Now you can start sharing you website’s content and information that can be useful for your fans. Remember to Like us on our Facebook Page www.facebook.com/InsuranceWebsiteBuilder.

Our SEO team at Insurance Website Builder can help you optimize your insurance websites as well as your Facebook Page. Call us today at 1-800-383-3482 for more information.

The Right Words in the Right Place

2theTop Web Design

You should pay special attention to certain elements on your website. Strategic wording should be used for areas such as:

• Meta Description
• Page File Name
• Page Title
• Page Headline
• Inside Body Content
• Bold & Italicized Text
• Image File Names
• Image Alt Text / Attribute
• Video File Name

When people fail to implement these features correctly, their rankings suffer and in turn traffic drops.

Whether it's insurance website design or on or offsite SEO, our SEO team at Insurance Website Builder is here to guide you.