Mobile Internet Access is on the Rise

The next time you walk into a restaurant, store, mall or airport, take a look around. How many people are on their phones or tablets? How people access the Internet is changing, and it’s changing fast. Some surveys show mobile Internet usage surpassing desktop Internet usage as early as this year. Our insurance website customers have seen a drastic increase of traffic from mobile devices in the past three years.

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5 Myths of Digital Insurance Marketing

For some insurance agents, online marketing is a mythical concept. It's hard to understand and some see it as a waste of time. However, it is not just a passing fad. The Internet has changed not only how consumers purchase goods and services, it has changed how businesses reach those consumers.
Here are five of the biggest online marketing myths we hear from time to time.

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How Your Insurance Website is Losing Money on Google

Or more accurately, how to lose money by not being on Google. It's simple to lose money by not ranking in Google's search results... don't invest in SEO.
When you have a few minutes, conduct an experiment. Go to Google (make sure you're not logged in if you have a Google account), and search for one of your top keywords. If you don't have a keyword, use the line of business you are promoting right now with your city or geographic region if your agency is in a small town. Some examples: "Carrollton home insurance" or "Fort Worth auto insurance." Is your agency on the first page of results? If it's not, you could be losing money.
SEO services can take up a lot of your marketing budget. To determine if investing in SEO makes sense for your agency, you first need to calculate your potential return on investment.

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