Marketing Tips for LinkedIn

The third social network of what many consider to be the big three, LinkedIn may not be as popular as Facebook or Twitter, but it has its own niche as the social network for business.
Because it is for business, how you use LinkedIn will differ slightly from how you might use Facebook or Twitter. If you're looking for ways to use LinkedIn to market your agency, there are several things you should be doing that will impact your marketing results from LinkedIn.

Read More

4 Areas to Audit on Your Insurance Website

Your website is your agency online. For some visitors it will be their first impression of your agency. For others it will be their only impression. If your website doesn't function the way it should, that first impression could be one you wish you could do over. A regular audit of your website will help you identify what areas need to be updated as well as what areas may no longer be functioning the way it should.
Here are the four areas you should review on an annual (or as often as quarterly if you can) basis to make sure your website is updated and working for you the way it should.

Read More

Inbound Marketing vs Outbound Marketing

 Marketing is changing. Now, I know that’s easy to say, but every day there are more and more studies done on the two different types of marketing. Some people refer to these two types as “new age marketing” and “old marketing.” The proper terms are inbound marketing and outbound marketing.

Read More