5 Website Mistakes to Avoid

If you're thinking about updating your current insurance website, or getting your first website, in the new year, there are some mistakes you definitely want to avoid.

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Creating a Partner Page the Right Way

Over the years, I have seen multiple interpretations of partner or trusted professional pages. Most of them get the point across but they are more often than not just a list of partners and some contact information. While this satisfies the need, simple lists do not draw people in, and providing only basic contact info does not build a measurable partnership between an agency and their partners.
So when I set out to design partner pages for the Insurance Website Builder system, I had a few goals in mind. Here we go:

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4 Tips for Building Relationships on Social Media

Social media has many uses: driving traffic to your website, promoting your agency and services, sharing insurance information and knowledge, and increasing your online visibility. However, my favorite use for social media is building relationships.

Getting more followers can be exciting. But if you're not having meaningful conversations with your followers and building relationships, your posts will be seen by very few followers. Try these four tips to make your social media efforts meaningful and start building relationships.

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