Monday, November 19, 2012

Getting Photos for your Website

 The title says it all. I tried to think of something catchy for this entry, but alas, it is what it is. No matter how straightforward the title is, the subject is a bit more complex. If images are obtained improperly, you could be facing hefty legal fees.

For example, a few of our customers have gone to Google Images, searched for an image they liked, saved it to their computer, and then added it to a blog entry. A few months later, each of them received a letter from a law firm demanding thousands in fees for the unauthorized image. Unfortunately, there are little options for these users. You can fight it in court, or pay the fee. The image providers know that the latter is usually cheaper.


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Thursday, November 15, 2012

Why Do-It-Yourself Marketing Doesn't Always Work

Agency owners often have to wear many hats relying on their do-it-yourself entrepreneurial spirit to accomplish the tasks required of running an agency. That spirit can help agencies in many ways, but there is one area to be cautious of doing it all yourself... marketing.

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Wednesday, November 14, 2012

Tips for Jump-Starting Your Website

Most of the time, success of a website is focused on Search Engine Optimization efforts. There’s plenty of tips and tricks for SEO that are constantly changing and being updated. But every once in a while, you should feel free to switch gears and just focus on having a website. Consider it your responsibility to the loyal visitor who has found your site by way of a search engine. Here’s a few tips to remember have absolutely nothing to do with SEO.

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