How the Layout of Your Website Can Affect Google Rankings

I often discuss how a well-designed website will draw visitors and keep them viewing your pages. Did you know that the layout of your website could affect your Google ranking as well? That’s right, not only does Google look at the content of your website, it now looks at the website’s design, navigation and usability.

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5 Simple Steps to Effective Digital Agency Marketing

Why is online marketing so important? Because consumers rely on the Internet to research anything and everything, including insurance. Not sure you believe it? Check out what the direct writers are spending on PPC advertising. And that's only a portion of their budgets.

If the direct writers are spending that much money to market to consumers online, you know it's not only important, it's effective.

But there are certainly things to avoid.

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Search Engine Marketing for the Everyday Insurance Agent - Part 2

Previously, we discussed pay per click for the insurance industry and the basics to getting started. Now we will discuss how to improve your ad’s click through performance.

Converting Clicks into Leads

The industry average of converting clicks into leads is 4-7 percent. This means roughly one out of 20 people who click your ad will convert into a lead. For auto insurance dallas texas you would need to spend $35 to acquire the lead. Note that this is just to acquire the lead. Only if you had a perfect closing ratio would the lead only cost you $35. Should you have a 50% closing ratio that lead would cost you $70. A 25% closing ratio would cost you $140. Notice how quickly this turned into a losing proposition? So what can you do to increase the closing ratio of PPC leads?


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