Earning Backlinks vs. Building Them

The goal of any SEO strategy is to get your website noticed. One of the more important aspects of most SEO strategies is developing backlinks. Backlinks are links on other websites that link back to your site. These links tell the search engines, “Hey, this site has some good info, and I link to it!” Most search engines use this to determine how popular a website is on the Internet. Let us first look at why search engines use this as a primary metric in determining where your website shows within the organic search results.

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How Social Media Can Hurt Your Agency's Brand

The insurance industry has begun to embrace social media. It's even become the norm to have more than one social media account. (Heck, we have five Twitter accounts, four Facebook Pages, two Google+ accounts and one LinkedIn business page.)

Social media moves quickly. Poorly managed social media accounts could backfire and instead of building relationships and raising your awareness online you could be hurting your agency. How? Here are six things to watch for and take care of immediately.

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10 Common Mistakes that are Hurting your SEO

Search engine optimization can be overwhelming and confusing. There are a few key tips to always remember when optimizing your site, but there are also a few key things to always watch out for. Make sure you’re not letting your hard work be undone by any of these common mistakes.

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