The Right Time to Post

It's that time of year again...

Daylight Savings Time!

Don't forget to set your clocks.

Time springs forward on Sunday at 2am

unless you're one of the lucky exceptions to the rule

(you know who you are...Arizona, Hawaii, Puerto Rico, Virgin Islands, and Saskatchewan!)

So if you're at a loss for what to blog or tweet about,
take a hint from us and remind everyone what time it is!
*Remember, search engines love to see fresh content*

Why People Leave a Website

Getting someone to visit your website can be challenging, especially with all of the posts, emails, tweets, etc. that are competing for attention nowadays. When consumers come to your website, the last thing you want is for them to leave right away. But if your website design doesn't provide a pleasant user experience, visitors can become frustrated and then quickly leave.

A good website design will keep frustration to a minimum, take the visitor deeper into your website seamlessly and show him the information he is looking for.

Here are some examples of website design that can drive your visitors away.

Source: What Makes Someone Leave A Website?

Keeping It Fresh

One of the biggest challenges for today’s websites is keeping Google happy and interested. It’s not that it’s difficult. It’s simply time-consuming (when done correctly) and overwhelming if you don’t have a strategy setup to guide you.

As the saying goes, ‘Content is King,’ and it’s fresh content that keeps visitors engaged, because really, who wants to read about your Christmas Contest in March? Unfortunately, more than half of business owners fail to update their site even once a month. To put it in perspective:

– Sites that update their content  5 times a month receive 300% more traffic
– Businesses that utilize social media marketing receive 400% more site hits

Source

4 Easy Types of Content to Make Google Happy

Social Media

Facebook, Twitter, LinkedIn, blogging and the other various social media sites attract millions of people every single day. News articles, helpful tips, or special events posted on Facebook, or even a 140-character tweet about new products on Twitter all have search engine optimization advantages. Since social media content is essentially the epitome of fresh & relevant content, it is the most likely to be picked up by Google.

Press Releases

By definition, a press release is the announcement of something new. This makes it another type of content that search engines favor. Press releases can target your SEO keywords, improve your brand-association, and in the end, be posted to your social media accounts. Benefits like that should never be ignored.

User Generated Content

As an insurance agent, your business can rely heavily on the comments and reviews of your customers. This can be a double-edged sword, but the rewards definitely outweigh the risks. Invite people to comment on your blogs or your Facebook wall. Direct them to reviews on your Google business listing. Many consumers rely on the experiences and evaluations of others to determine the quality and value of your services. Search engines take into account how people interact with your site, so to gain new visitors, be sure those returning visitors are making their satisfaction known. Most importantly, you can also combine these efforts with your social media platform.

Marketing Automation Content

Lastly, this overlooked, yet important tool is essential to your website’s overall optimization and relevance. If you have helpful information that’s industry specific and appeals to your audience, post it on your site! Use it to gain more information about your visitors. With this focused content, people will not only want to gain access, but the content itself will help build relevancy for your target keywords. An example of this is to offer free reports for download off of your site in exchange for a Name & E-mail address. It’s a win-win-win for all parties involved. Consumers gain free information, Businesses gain leads, and search engines gain helpful data.

Source

Gain access to even more tips, help, guidance, and strategy for your Insurance Website today!