5 Top Tips for Blog Titles

We all know how important blogging is. It helps users engage with your agency and makes it easier for search engines to find your website. The problem is, everybody is blogging, and you need something to make your blog posts stand out. The easiest, simplest, most important thing to do is to have catchy, attention-grabbing, click-worthy titles. And here’s how:

1. Curiosity - Make your title easy to figure out what the post will be about, yet still keep the reader wanting more. 
1. Ask questions - "Do you know the difference between home insurance and flood insurance?"
2. Add an oddity - "What insurance coverages do Superheroes have?"
3. Present the opposite - "There is no such thing as Cheap Insurance"
4. Introduce controversy - "Pay for Cheap auto coverage, or Save your Family"
2. Give an advantage - Show the reader that by reading your blog post, they will somehow benefit. Examples include:
1. How to ...
2. 8 Ways to ...
3.  Learn about ...
3. Evoke an emotional response - Readers may not always choose to read something based solely on how it makes them feel, but it could subconsciously influence them. These are better suited to social media posts. Use words like:
1. awesome
2. free
3. amazing
4. crazy
5. epic
6. stupidly
7. You get the gist 
4. Appearance - The supposed ideal length of a blog title should seven words long. Introduce some alliteration or rhyme to make it look and sound pleasing. Not as important as points 1 to 3 above, but still worth thinking about.
5. Set Expectations - There's nothing worse than clicking on a blog post and reading content that is completely unrelated to the title, or doesn't give what reader expects. Don't mislead your readers by posting catchy, but ultimately empty title.

So there you have it. Remember, try to write a title that you yourself would find interesting as a consumer. And just have fun with it!

Do you have any tips or examples of titles that received good feedback?

5 Reasons Why Your Business Should Use Twitter

Facebook is the biggest social network in the world and many business owners have understood how useful Facebook could be for business. Twitter, however is also another important network that could be useful for your business.

Twitter reached 500 million registered users just a couple of days ago and you can find a good mixture of comments, connections, content, images, videos, people and news that are presented in real time within your niche. Twitter is a platform that updates really quick, breaks worldwide news, influences major brands and allows small businesses to promote their brand just like the big companies.

There are many reasons why you should consider Twitter for your business and we would like you to understand the top 5 reasons:

1. Real Time News

Many of the most important worldwide news have been shared in Twitter before any other media in the world. Its simplicity is a key element that allows us to share something within seconds from a cellphone, computer, tablet o any device connected to the Internet. If you want to know what is happening about a specific topic, you can use Twitter as a search engine to get really good information related to this topic.

2. Share Your Knowledge and Drive Traffic to Your Website or Blog

Twitter is one of the best platforms to share information and your knowledge. Posting tweets related to specific or different topics can help you increase the number of followers and sharing good content will help you drive traffic to your website or blog. Twitter can also help you increase the number of fans or likes that you have on your Facebook page.

3. Build Your Brand

Many people are on Twitter and it provides another channel to build your companies brand. People could recognize your brand later If you customize your Twitter profile, with a picture, a unique background that coincide with the feel and look of your brand, a link to your website and a bio that explains who you are or what you could offer.

4. Search Engine Optimization (SEO)

Links shared on Twitter have a direct impact on search engine rankings and many have tried to use this information to improve search rankings. Remember to include keywords as well as a link to your website in your profile.

5. Build a Community

People are sharing and commenting in real-time and you can build loyalty, commitment and sense of belonging to a topic. Many people are looking to connect with different communities on Twitter.

Are you or your business taking advantage of Twitter? Our SEO team at Insurance Website Builder can help you optimize your insurance websites as well as your Twitter account. Call us today at 1-800-383-3482 for more information.

https://twitter.com/InsWebBuilder

From Jocks to Geeks--Happy Friday!

Whether you were Captain of the Football Team, Class President, both, or nothing at all, there's a social media site out there that complemented your social circle. Or lack thereof.

Even more so now, there's a social media site for everybody. Each with its own, unique personality. It's these personalities that can determine their popularity, their use, and most importantly, which one you feel most comfortable using. The different sites reach different audiences, so take a look and see how your favorite social media fares in the public forum...if social media were a highschool.