Why Anchor Text is Important

What is Anchor Text?
Anchor text is the part of the hyperlink that seen by a visitor on a website (the clickable text).  For this example, the html code will be www.website.com and the anchor text will look like anchor text.

So this html code:

<a href="http://www.website.com">anchor text</a>

Will be seen as anchor text.

What Anchor Text Does

Google and other search engines count each link as a vote for the linked to website by the linked from site. Looking at all components of a link from a website will provide better insight about the vote being cast. Google basically uses anchor text as a vote for a webpage, but what is the vote for? Anchor text represent the actual vote. You’re saying that you’re voting for the site because the site embodies (what you put in your anchor text).

Are you using anchor text on your website and blog? Our SEO team at Insurance Website Builder can help you optimize your insurance websites as well as your blog section. Call us today at 1-800-383-3482 for more information.

5 Reasons Why Your Business Should Have a Facebook Page

Many people start using Facebook to connect with old friends, but business owners have wondered why they should create a Facebook Page and many times they don’t realize that Facebook gives them access to millions of people on a daily basis in one place.

Many researchers have shown how influential Facebook has become in our lives. Having a personal profile is great and it helps you to keep connected with different people, but a Facebook Page has also tremendous benefits. Below you will find 5 vital reasons why your business needs to be involved with Facebook: 

1. Online Visibility

With more than 150 million active users in the U.S. alone, having a Facebook Page provides you with a platform to engage with an increasingly social audience.  

2. Engagement

Facebook allows you to share news, comments, videos, and photos, but also allows you to create contest, surveys and more. These functionalities are visible to users in their newsfeed, right on their Facebook homepage. You can also engage with the users by answering questions and comments they have, or showing your appreciation for being a part of your Facebook Page. 

3. Search Engine Optimization (SEO)

Facebook Pages have a great SEO benefit as they show up very high in search results. Facebook has a page rank of #2 according to Alexa and its profiles and pages are indexed really quickly for optimal search engine positioning.   

4. Drive Traffic to Your Website

Sharing you blogs, news, information and products on your Facebook page will help you increase visits as it is essentially an extension of your website. With many links back to your website, your Facebook Page becomes another route through which potential customers can find your website. 

5. Online Reputation & Branding

Facebook, similar to Twitter, can be used as a customer service platform. You can show publicly that you care about your audience or customers. You can provide solutions and show that your business is not behind in the digital world. 

Are you or your business taking advantage of Facebook? Our SEO team at Insurance Website Builder can help you optimize your insurance websites as well as your Facebook Page. Call us today at 1-800-383-3482 for more information.




Like us on Facebook! ITC Insurance Website Builder 

Top 7 Tips for Effective Customer Testimonials

Posting customer testimonials on your website is a great way to let prospects learn more about you and your agency. However, care must be taken to make these testimonials valid and compelling to potential customers. Here are 7 tips for posting effective customer testimonials:

1. Add credibility to your testimonials. Make your customers sound authentic by adding full names and places, and maybe even adding their picture. Make it easy for your prospects to see instantly the real-world comments from your customers which will remove any doubt right from the onset.
2. Include measurable results wherever possible. Asking your customers to include specific amounts of time and money saved will help to add validity to the testimonials. It is better to hear, "I saved $500 in 15 minutes!" rather than "I saved some money today."
3. Make your testimonials as detailed as possible. By asking customers to add specific details of their interactions with your agency, you are making it easier for prospects to identify with them, which in turn will help them consider your agency for business.
4. Gather a variety of testimonials. Posting testimonials of customers from different backgrounds, who have purchased different products and services will help potential customers relate to current customers.
5. Get permission. Make sure you have written approval from your current customers to publish their names and/or pictures on your website.
6. Format your testimonials for easy reading. Use the handy Testimonial Builder in your Administration Console from IWB to create a layout that is legible and easy to understand.
7. Bonus Tip: Use video. Seeing a happy customer is more effective than reading about one. If you can get your best customers to make a short video (30 seconds to 1 minute) it will instantly make your customers more accessible, which may elicit better response overall. I mean, let's face it, nobody reads anymore.

Your satisfied and loyal customers are a valuable resource. Use their positive and honest feedback effectively and people will respond which ultimately helps to grow your agency.