How to Build a Following for your Email and Social Media

A growing number of consumers prefer electronic communication over phone calls or face-to-face. Do you know what your customers prefer? If you are not communicating with them via the methods they prefer, you customers will at some point leave you for your competition who will email instead of call or tweet instead of email.

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How to Use Facebook Scheduled Posts

The benefit of using third-party social media tools like HootSuite is that you can schedule your posts ahead of time so you're not spending time every day updating Facebook.

Unfortunately, Facebook's algorithm for determining which updates to show in a user's newsfeed favors those updates that are posted manually on Facebook over those using third-party tools. Meaning your update has a better chance for being seen by more people when you use Facebook to post it instead of a tool like HootSuite.

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5 Tips to Turn Your Insurance Website Into a Favorite Online Destination

What makes your website great? If you don’t know, you have some work to do. Consumers have an incredible amount of choices for where to research and buy their insurance policies online. You need to give them a reason to visit you over all those other websites. Your website needs to be the place people love to go for insurance information.

But how do you do that? We’ve got five ways you can turn your website into a favorite insurance destination.

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7 Tips for Marketing an Insurance Agency Online on a Limited Budget

There are many reasons to focus on online marketing. For one, consumers are relying more and more on the Internet and use it to get the majority of information about products and services before they buy, including insurance. It’s easier to monitor your online marketing campaigns and determine their success.

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Blogging Consistently

Here's another presentation in  our Masters of Marketing webinar. This presentation discusses tips for blogging consistently, using a content calendar, so that you can develop customer loyalty and satisfy the need for fresh and relevant content on your website. If you would like to join us every fourth Thursday of the month at 12:00 p.m. CST when we discuss marketing tips, you can register here.

Masters of Marketing: Blogging Consistently

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After You Blog

Even though we stress the importance of blogging, it's still important to remember that your work is not over once you click 'Publish'.

This lovely infogrpahic checklist will come in handy to remember a few key tips like Optimizing Your Post, Using Your Social Networks to Spread the Word, or Adding Your Blog Post to a Newsletter.

In reality, the only people who know your blog post exists could be you and any subscribers you might have. So be sure you spend enough time spreading the good news!

source: divvyhq.com

Gaining Followers

Here's another presentation in  our Masters of Marketing webinar. This presentation discusses how to use social media marketing to gain followers for your brand. If you would like to join us every Thursday at 12:00 p.m. CST when we discuss marketing tips, you can register here.

Masters of Marketing: Social Media & Gaining Followers

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Don't Know What to Tweet? 11 Ideas For When You Have Writer's Block

One of my biggest pet peeves about businesses on Twitter is when they make it all about themselves. The beauty of Twitter is how easy it is to have conversations with brands as consumers that we couldn’t have before. Twitter is not a broadcast medium and shouldn’t be treated as such. Otherwise, you will be spinning your wheels instead of gaining traction as you try to build relationships and position yourself as an insurance expert.

A good rule of thumb for brands on Twitter is the 1:10 ratio. Meaning for every one tweet  you share about your agency, you need to have 10 that are about other topics. 

So what do you tweet  about if you aren't supposed to tweet about yourself? Read more

Masters of Marketing: Backlinks

Here's another presentation in  our Masters of Marketing webinar. This presentation discusses backlinks. (how they enhance your SEO and how to build them) If you would like to join us every Thursday at 12:00 p.m. Central when we discuss marketing tips, you can register here.
ITC Backlinks Presentation

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How to Blog: Step by Step

Let’s go through creating the perfect blog entry.

• Step 1: The easiest, simplest, most important thing to do is to have catchy, attention-grabbing, click-worthy titles. Make your title easy enough to figure out what the blog post will be about. Show the reader that they will somehow benefit by reading your blog. Use words to evoke an emotional response, like awesome, crazy, stupid, free. Set expectations, there's nothing worse than clicking on a blog post and reading content that is completely unrelated to the title, or doesn't give what reader expects. Don't mislead your readers by posting catchy, but an ultimately empty title.
  
• Step 2: Writing your own, original content is highly advantageous. Your present your own opinions, as well as satisfying Google’s duplicate content rules, that is you’re not adding duplicate content. However if you don’t have time to write an original post, then you can take articles from other sources, like Trusted Choice, Insurance Journal, local newspapers, community newspapers. Just remember to cite the source at the end.
• Step 3: Add Anchor text to your post. Anchor text is the link label or link title that is the visible, clickable text in a hyperlink. For example link the words Dallas auto insurance, instead of Click here or www.ABCAgency.com. You can link to other lines of business pages, quote forms, customers service forms, other blog entries and other websites. Make sure your blogs are not always entirely self-serving. Providing information rich content, rather than sales-heavy content will result in more visitors returning to the site.
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  Step 4: Add pictures to your post. This helps to make your entries more interesting, as well giving your audience a clue as to what your blog will be about. If you take pictures from other websites, don’t forget to cite the source at the bottom.
• Step 5: Guide your reader, they’ve stuck with you by reading the whole post, so tell them what to do once they’ve finished. Fill in a quote form, join our newsletter, subscribe to our blog feed, like us on Facebook, prepare a disaster kit.
• Step 6: Get your readers to interact with you by asking questions. All blogging platforms allow reader comments, so get some feedback from by asking for comments, or say something controversial to get a reaction.
• Step 7: Don’t forget to tell people about your latest blog. You can do this by sharing the link on Facebook and Twitter, you can send out an email out with all the posts on a certain topic to show your expertise in that area. You could even submit your post to sites like Technorati.com or a social bookmarking site like Stumbleupon.com or Delicious.com.

Now get blogging!