Microdata, an Important Update to Your Website, That No One Will Ever See

In previous posts I have mentioned that search engines are becoming smarter. They are no longer looking for backlinks to determine your website’s content relevancy. They are looking at the content itself. They are looking for data.
Your website is littered with data: phone numbers, product offerings, address information, company facts and figures, employee details and much more. More often than not, the data is placed in the web page HTML, formatted to look good for a visitor and forgotten. 

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