When agents begin marketing their agency via social media, they tend to
focus on the quantity of likes and followers as opposed to the quality
of those likes and follows. You’ll see advertisements all over the web
trying to sell you “real” followers and likes for anywhere from $5 to
$200 depending on how many you purchase. But 2,000 spambots and fake
accounts (by the way, they're never real followers) do not make a
successful social media presence. Basically, all buying follows and
likes will do is make your page seem more popular than it is. It’s like
paying to sit at the popular kids’ table at lunch.
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