2013 Predictions – Insurance Agency Marketing

In 2012, ITC continued our pledge of helping insurance agents grow and succeed with their agencies through constant upgrades to our products: Insurance Website Builder, AgencyBuzz, TurboRater, and InsurancePro. Now, the New Year is upon us, and I am looking forward to the great things we can accomplish together in 2013. Let’s explore my predictions regarding insurance agency marketing in 2013.

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Creating a Partner Page the Right Way

Over the years, I have seen multiple interpretations of partner or trusted professional pages. Most of them get the point across but they are more often than not just a list of partners and some contact information. While this satisfies the need, simple lists do not draw people in, and providing only basic contact info does not build a measurable partnership between an agency and their partners.
So when I set out to design partner pages for the Insurance Website Builder system, I had a few goals in mind. Here we go:

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Generating Insurance Leads Through Your Chamber of Commerce Membership

There are perks to being a member of your local chamber of commerce. For one, research has shown that a majority of consumers prefer to work with businesses who are chamber members.

Besides the prestige of being a chamber member, many small business owners, including insurance agents, join their local chamber of commerce to network and get leads.

Want to make the most out of your membership? Here's how you can generate leads by being a member of your chamber of commerce:

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