How to Create an Insurance Agency Marketing Plan

A marketing plan is the set of objectives, strategies and tactics that make up your marketing activities designed to achieve your financial goals. But don't let that definition intimidate you. It might sound like a complicated task, but putting together a marketing plan is basically just answering three simple questions.
1. Where is your agency right now?
2. Where do you want to be a year from now?
3. How do you plan to get there?

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