Customizable Page URLs for IWB customers

Introducing customizable page URLs for Extra pages especially for Insurance Website Builder customers. Now when you create an Extra page on your website you can add a descriptive web address, which is very advantageous for SEO. Here are the highlights:

1. This feature is only available for Extra pages
2. There are two fields to fill out, you must enter both fields in order for your page to be viewable.
3. You can enter your own words or choose the first field from a drop down menu.
4. You can use the handy View on Site Live link to view live web page, located beside the two fields.
5. You are only allowed certain characters in the fields: A-Z, a-z, 0-9, hyphens and underscores
6. The maximum number of characters per field is 50.
7. The extension ".aspx" is automatically added to the page

Here's what you need to remember to optimize for the search engines: 

1. Use insurance related keywords and geo-targets in the customized web addresses.
2. Make sure to separate keywords by either hyphens or underscores. This will make it easier for the search engines to read.   
3. Make sure you don't duplicate keywords. For example, this is not acceptable, http://www.agencyname.com/homeowners-insurance/home-insurance.aspx.
4. Don't go crazy on the number of keywords you can add, there should be a maximum of two words per field.
5. Make sure the web address makes sense to a visitor, that the two fields are somehow connected. For example http://www.agencyname.com/auto-insurance/sr22.aspx
6. Be careful not to duplicate existing pages URLs.

Additional Resources

• On-site optimization - learn how to optimize your homepage for search engines.

Link Your Facebook to Your Twitter

Social Networking is one of the best, and now easiest ways to reach potential clients and customers directly. Follow these easy step-by-step instructions on how to link your Facebook Page to your Twitter Feed so you can share everything you publish with everyone you know.

1. Go to http://www.facebook.com/twitter/
2. Login, then select the button reading "Link a Page to Twitter"
3. Your available pages should be listed with a button to the right that reads "Link to Twitter"
4. Select the button corresponding to the page you wish to link
5. You will be redirected to a Twitter page asking for your Twitter Username & Password
6. Enter your login information and select the button that reads "Allow"
7. You will be redirected back to Facebook and a list of Settings to Edit will be visible
8. You can choose to share any or all of the choices that include Status Updates, Photos, Video, Links, Notes, and Events.
9. Feel free to leave all the selections chosen
10. Select "Save Changes" and you are now connected!

You are now more connected to social networking and will easily generate twice as many postings.

Additional Resources

• Facebook Page Help
• Business Page Tips from Facebook
• How Facebook boosts Rankings
• Social Media and the Insurance Industry